Enhancing user engagement & retention through interactive experiences
Client
BAT is a leading, multi-category consumer goods business. Its purpose is to create A Better Tomorrow™ by Building a Smokeless World. In recent years, BAT has been praised for their focus and commitment to investing in research and development to create reduced risk* products while maintaining a focus on sustainability, responsible marketing, and harm reduction. BAT’s global operations span multiple regions globally, with a strategic portfolio made up of its global cigarette brands and a growing range of reduced risk* New Category tobacco and nicotine products.
In Romania, BAT was the first player in the industry to introduce the entire range of reduced risk* non-combustible tobacco and nicotine products, which include Vuse e-cigarettes, glo – tobacco and herbal heating product, and VELO – modern oral nicotine pouches. Currently, BAT is the largest player in the Romanian tobacco market, with over 50% market share. (*Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk-free and are addictive).
Industry
Services
Country
Company size
The OneUp.me App - A Journey of Impact & Innovation
Our journey with OneUp began in 2023 when a winning pitch secured a long-term collaboration. From day one, ASSIST Software has been dedicated to enhancing the platform, addressing performance challenges, improving security, and refining UX/UI to deliver a great user experience.
Initially, we focused on stabilizing performance and resolving critical UX/UI issues to ensure a solid foundation. Once the platform was optimized, we shifted towards a comprehensive front-end revamp and UX improvements, making navigation more intuitive and engaging for users.
Beyond design and functionality, we introduced new features to significantly increase the platform’s commercial potential and user retention. These optimizations significantly boosted OneUp’s NPS score, reflecting higher customer satisfaction and overall platform trust.
Our strong partnership with BAT continues to drive OneUp’s growth. We combine software engineering, UX innovation and performance optimization to ensure long-term scalability and success in an evolving landscape where sustainability goals are part of the company’s daily operations.
Empowering the future through exceptional technologies
We work tirelessly to transform ideas into fully developed features, guiding every stage from design to implementation with the platform users in mind. Using a modern tech stack, we craft scalable, high-quality software solutions that elevate user experiences.
Business Objectives Achieved & Ongoing Efforts
We are committed to being at the forefront of digital transformation through innovation, performance optimization, and user-centric solutions that truly have an impact.
What we worked on:
Improved user satisfaction & engagement
Successfully uplifted the platform’s NPS score and overall consumer satisfaction, increasing user engagement. We continue to enhance the user experience and further boost engagement.
Advanced commercial strategy
Took steps to strengthen commercial plans and continue building the new categories agenda. We are pushing further to expand product offerings and enhance monetization.
Expanded user base
Increased the total number of accounts, increasing the platform’s reach. Our focus remains on sustaining this growth and attracting new users.
Boosted user loyalty & engagement
Developed new features to increase daily usage and engagement. Our ongoing efforts focus on maintaining user interest and improving retention.
Enhanced UX/UI
Fixed critical usability issues, ensuring a smoother experience. While major issues were resolved, we remain committed to refining the platform’s design and usability.
Optimized platform sustainability
Improved user retention while reducing the burn rate. We continue to refine our strategies to ensure long-term platform growth and increased consumption
Strengthened security
Implemented key security improvements to enhance platform safety. We continue to monitor and reinforce security as the platform evolves.
ROASSIST Software is our strategic partner in developing product features for our loyalty program. From the very beginning, ASSIST Software has been instrumental in driving innovation through relevant consumer journeys, while also exceeding our expectations with their UX & UI creative proposals and front-end developments. The team's dedication and unique approach have been invaluable, consistently offering solutions that have uplifted the platform's NPS and overall consumer satisfaction.
From product design to development & completion. We guarantee exceptional products.
Scalable, secure and streamlined solutions for your business success
For business inquiries:
hello@assist.ro
Our address:
1 Tipografiei Street 720043, Suceava, Romania
Frequently Asked Questions
1. What is ASSIST Software's development process?
The Software Development Life Cycle (SDLC) we employ defines the following stages for a software project. Our SDLC phases include planning, requirement gathering, product design, development, testing, deployment, and maintenance.
2. What software development methodology does ASSIST Software use?
ASSIST Software primarily leverages Agile principles for flexibility and adaptability. This means we break down projects into smaller, manageable sprints, allowing continuous feedback and iteration throughout the development cycle. We also incorporate elements from other methodologies to increase efficiency as needed. For example, we use Scrum for project roles and collaboration, and Kanban boards to see workflow and manage tasks. As per the Waterfall approach, we emphasize precise planning and documentation during the initial stages.
3. I'm considering a custom application. Should I focus on a desktop, mobile or web app?
We can offer software consultancy services to determine the type of software you need based on your specific requirements. Please explore what type of app development would suit your custom build product.
- A web application runs on a web browser and is accessible from any device with an internet connection. (e.g., online store, social media platform)
- Mobile app developers design applications mainly for smartphones and tablets, such as games and productivity tools. However, they can be extended to other devices, such as smartwatches.
- Desktop applications are installed directly on a computer (e.g., photo editing software, word processors).
- Enterprise software manages complex business functions within an organization (e.g., Customer Relationship Management (CRM), Enterprise Resource Planning (ERP)).
4. My software product is complex. Are you familiar with the Scaled Agile methodology?
We have been in the software engineering industry for 30 years. During this time, we have worked on bespoke software that needed creative thinking, innovation, and customized solutions.
Scaled Agile refers to frameworks and practices that help large organizations adopt Agile methodologies. Traditional Agile is designed for small, self-organizing teams. Scaled Agile addresses the challenges of implementing Agile across multiple teams working on complex projects.
SAFe provides a structured approach for aligning teams, coordinating work, and delivering value at scale. It focuses on collaboration, communication, and continuous delivery for optimal custom software development services.
5. How do I choose the best collaboration model with ASSIST Software?
We offer flexible models. Think about your project and see which models would be right for you.
- Dedicated Team: Ideal for complex, long-term projects requiring high continuity and collaboration.
- Team Augmentation: Perfect for short-term projects or existing teams needing additional expertise.
- Project-Based Model: Best for well-defined projects with clear deliverables and a fixed budget.
Contact us to discuss the advantages and disadvantages of each model.
