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ABOUT THE PROJECT

Customer / Partner Country

EU, ES, UK, RO, FI, CY, MT

Development location

Suceava, Romania

Year

2012

Industries

TECHNICAL APPROACH

Main activities

  • Advanced Opinion Mining
  • Information Extraction
  • Centralised Control of all company’s social media promotional activities
  • Sentiment Analysis
  • Tracking Online Reputation

Technologies

HadoopNLPSocial MediaJavaMySQL
Home > Projects > PR2.0

Reputation management has always been a concern for companies and has traditionally been handled by public relations and communications firms, which monitored mentions of their clients and their respective brands in print and audiovisual media. As the importance of the Internet has become more apparent, most of these firms have turned to monitoring digital media as well, scouring the Internet daily for clips related to the client or the client's brand, with Google as their most powerful weapon.

The objective of the PR 2.0 project was to design an application that allows for centralized, effective management of a company and/or a brand’s reputation online combined with a powerful tool to administer proactive social media campaigns. Through the effective monitoring and management of its online reputation, an enterprise will be able to identify patterns that will result in better decision support for corporate communications agendas and unexpected consumer relations issues.

Johan Plomp testimonial on ASSIST Software's services
Johan Plomp
Senior Researcher and Team Leader

I am happy to provide a reference for ASSIST SOFTWARE SRL, a romanian software development company we have worked with since 2010 as members of the FP7 PR2.0 project consortium.

Ready to make it happen?

Drop us a line. We’d love to hear from you and see how we can help in solving your digital challenges. As one of the best software outsourcing companies in Romania, Eastern Europe, Europe and the world really, we are sure we can ASSIST.

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