Madrona logo

Accelerating Startup Innovation with 

Madrona Venture Labs

Client

Madrona Venture Group is a leading Seattle-based venture capital firm focused on early-stage investments in information technology, software, e-commerce, data, analytics, digital media, mobile, gaming, and infrastructure. Through Madrona Venture Labs, the firm partners with founders to co-create, validate, and launch startups, combining product development expertise, market insight, and access to Madrona’s investment network to help transform early ideas into scalable businesses.

Industry

AI & Machine Learning

Services

AI/ML & Data Engineering
Cloud & Backend Engineering
Digital Product Strategy
Gaming, 3D & VR
Metaverse Development

Country

USAUS Flag

Company size

Mid-Sized Business
Madrona partnership

Partnering with the founders at Madrona to accelerate start-ups

With a long track record of backing breakthrough technology companies, Madrona invests in startup teams from the earliest stages through acceleration. Known for being one of Amazon’s first investors in 1995, the firm has since supported more than 40 high-growth companies. Through its close partnership with Madrona Venture Labs, ASSIST Software has helped build over 15 innovative startups that are shaping the future of multiple industries.

Portfolio of innovation legacy

A selection of pioneering startups, research institutions, and tech innovators backed by Madrona, many of which ASSIST Software has partnered with to build impactful digital solutions:

Ui Path logo
Amazon logo
Pendulum logo
REDFIN logo
CommerceIQ logo
Chatitive logo
INDOCHINO logo
Bizible logo
Strike Graph logo
Eventbase logo
Metastitch logo
Stratify logo
MAGNIFY logo

Working on disrupting multiple industries

Throughout our collaboration with Madrona, ASSIST Software has contributed to building digital solutions and scaling technology platforms across a wide range of industries and use cases.

Madrona team working

Use cases & concepts:

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Optimize corporate financial planning

Disruptive fintech technology to fix broken corporate budgeting through automation.

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Gain full visibility across the material supply chain

Single unified platform to track all deliveries from multiple suppliers and help troubleshoot issues.

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Leverage Web3 intelligence to acquire customers

Web3-native wallet intelligence platform that helps businesses capture, organize, and utilize  first-party Web3 data to deliver personalized commerce. 

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Enable advanced narrative-based intelligence tracking

Easily track and analyze, classifying non-textual, publicly available content to identify the source, message, audience, and evolution of harmful narratives.

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Manage full customer lifecycle for SaaS companies

Eine Post-Sale-Intelligence-Engine, die Revenue Leader mit verwertbaren Erkenntnissen und automatisierten Workflows über mehrere Plattformen hinweg stärkt.

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Automate document processing with machine learning

Parsing through data from various websites, extracted from government databases, corporate presentations or academic papers.

ASSIST Software as a strategic technical partner

Our mission is to empower businesses with tailored software solutions that transform complex challenges into seamless, scalable system, driving growth, improving efficiency, and elevating user experiences.

Easy to work with, low maintenance teams that assume ownership and responsibility over projects.

Transparent and efficient in communication; we believe in working closely together for the best results.

Capable of tailoring our services to the particularities of any given project through our diverse skillset.

Scalable, secure and streamlined solutions for your business success

For business inquiries:

+40-230-521100

icon main logohello@assist.ro

Our address:

1 Tipografiei Street 720043, Suceava, Romania

Testimonials and 
reviews from our clients

Keith Rosema
Keith Rosema, Partner at Madrona Venture Labs
US FlagUS
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We regularly work with teams of two to three full-time engineers, supported by senior staff at ASSIST, including their CTO, head of Product, and designers.

ASSIST delivered the initial customer-facing products on-schedule and added a lot of value with creative suggestions for UX, back-end implementation and infrastructure. Our companies were able to on-board their initial pilot customers and raise initial funding rounds based on the developed technology.

The positive approach they bring to all of our development projects is amazing. We love the great communication with ASSIST, the specialised expertise that they can bring to meet our particular needs.

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Frequently Asked Questions

1. Can you integrate AI into an existing software product?

Absolutely. Our team can assess your current system and recommend how artificial intelligence features, such as automation, recommendation engines, or predictive analytics, can be integrated effectively. Whether it's enhancing user experience or streamlining operations, we ensure AI is added where it delivers real value without disrupting your core functionality.

2. What types of AI projects has ASSIST Software delivered?

We’ve developed AI solutions across industries, from natural language processing in customer support platforms to computer vision in manufacturing and agriculture. Our expertise spans recommendation systems, intelligent automation, predictive analytics, and custom machine learning models tailored to specific business needs.

3. What is ASSIST Software's development process?  

The Software Development Life Cycle (SDLC) we employ defines the stages for a software project. Our SDLC phases include planning, requirement gathering, product design, development, testing, deployment, and maintenance.

4. What software development methodology does ASSIST Software use?  

ASSIST Software primarily leverages Agile principles for flexibility and adaptability. This means we break down projects into smaller, manageable sprints, allowing continuous feedback and iteration throughout the development cycle. We also incorporate elements from other methodologies to increase efficiency as needed. For example, we use Scrum for project roles and collaboration, and Kanban boards to see workflow and manage tasks. As per the Waterfall approach, we emphasize precise planning and documentation during the initial stages.

5. I'm considering a custom application. Should I focus on a desktop, mobile or web app?  

We can offer software consultancy services to determine the type of software you need based on your specific requirements. Please explore what type of app development would suit your custom build product.   

  • A web application runs on a web browser and is accessible from any device with an internet connection. (e.g., online store, social media platform)   
  • Mobile app developers design applications mainly for smartphones and tablets, such as games and productivity tools. However, they can be extended to other devices, such as smartwatches.    
  • Desktop applications are installed directly on a computer (e.g., photo editing software, word processors).   
  • Enterprise software manages complex business functions within an organization (e.g., Customer Relationship Management (CRM), Enterprise Resource Planning (ERP)).

6. My software product is complex. Are you familiar with the Scaled Agile methodology?

We have been in the software engineering industry for 30 years. During this time, we have worked on bespoke software that needed creative thinking, innovation, and customized solutions. 

Scaled Agile refers to frameworks and practices that help large organizations adopt Agile methodologies. Traditional Agile is designed for small, self-organizing teams. Scaled Agile addresses the challenges of implementing Agile across multiple teams working on complex projects.  

SAFe provides a structured approach for aligning teams, coordinating work, and delivering value at scale. It focuses on collaboration, communication, and continuous delivery for optimal custom software development services. 

7. How do I choose the best collaboration model with ASSIST Software?  

We offer flexible models. Think about your project and see which model would be right for you.   

  • Dedicated Team: Ideal for complex, long-term projects requiring high continuity and collaboration.   
  • Team Augmentation: Perfect for short-term projects or existing teams needing additional expertise.   
  • Project-Based Model: Best for well-defined projects with clear deliverables and a fixed budget.   

Contact us to discuss the advantages and disadvantages of each model. 

ASSIST Software Team Members