Digital Marketing Specialist
Job Description:
Are you passionate about driving measurable results in the tech industry? ASSIST Software is looking for a mid-senior Digital Marketing Specialist to lead SEO, paid campaigns, and B2B growth initiatives. You’ll combine creative and analytical skills to promote our AI & software development services, generate leads, and drive measurable business results.
You’ll work closely with marketers, developers, product teams, and sales to turn complex technical topics into engaging marketing content.
What will you be responsible for?
- Strategy & Planning: Develop digital marketing strategies for B2B tech products and services; define KPIs and maximize ROI.
- SEO (On-site & Off-site): Optimize title tags, meta descriptions, keywords, content, crawlability, page speed, backlink management/disavowal, Cookie Consent Mode V2, technical audits (using Screaming Frog, Ahrefs, SEMrush, etc.) and AI-driven SEO optimization.
- Paid Campaigns: Manage Google Ads, LinkedIn Ads, Meta Ads, Reddit Ads; handle GTM/GA4 setup; Ad creative & copywriting; Budget management and bidding strategies; Creation of tactical plans for clients; Campaign management and optimization; reporting (DataLooker Studio); Server-side tracking (optional)
- Content & Social Media: Collaborate with teams to turn technical topics into engaging content; manage social media and email marketing; monitor industry trends and competitors
- Analysis & Reporting: Track campaign performance with GA4, SEMrush, Microsoft Clarity; deliver insights and recommendations.
Are you the one we’re looking for?
- Proven experience in digital marketing for B2B tech products and services.
- Expertise in SEO (on-site & off-site), SEM, social media, email marketing, and content marketing.
- Experience with AI-driven optimization tools or willingness to learn.
- Strong analytical skills with GA4, GTM, SEMrush (or similar).
- Creativity in copywriting and content creation.
- Ability to manage multiple projects, meet deadlines, and work in a fast-paced environment.
- Excellent English (C1+).
- Bachelor’s degree in Marketing, Communications, or related field preferred.
- Please include 1–2 case studies or examples of your copywriting and ad campaign work with your application.
What extra skills help?
- Basic graphic design skills (Canva, Figma preferred).
- Experience with content management systems (CMS), (e.g., Drupal).
- Knowledge of German (B2 level or higher) is a plus.
- Experience with AI marketing tools is a plus.

Social Perks & Recognition
Team Building Budget
Foster connections with colleagues through dedicated team-building activities.
Loyalty Awards
Celebrate milestones with weekend getaways, cakes and gifts depending on your time with the company.
Holiday Gifts for You and Your Children
Spread holiday cheer with personalised gifts for you and your family.
Referral Fee
Earn bonuses by recommending top talent.
Free Passes to Cultural Events
Explore concerts, theatre performances, and other cultural events.
Monthly Movie Tickets
Enjoy a movie with your colleagues each month. The experience and the popcorn are on us.